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Greens Retail Join Forces with Iceland Local in Glasgow and Dundee


Scottish convenience retailer Greens Retail has announced a new partnership with Iceland

Local, the innovative store concept from Iceland Foods, designed to expand the reach of its

popular frozen product range. The collaboration marks an exciting development for

customers in Glasgow and Dundee, who will now have convenient access to Iceland’s

products at their local Greens store. The Iceland range will be introduced to Greens of Shettleston and Greens of Dundee in July, with a view to roll out in more stores later in the year.

“We are thrilled to enter into this partnership with Iceland,” says Harris Aslam, Managing

Director at Greens Retail.

“The extensive value and variety of Iceland’s own label and brand partnership products help

to showcase our dedication to providing the best range, availability, and value to our


Iceland and Greens outside Greens of Dundee
Iceland Local and Greens Retail

The first Iceland Local opened on 31 March 2023, under the management of SGN Retail, on

a Texaco garage forecourt in Fallings Park, Wolverhampton and the new Greens stores will

bring the total number up to 5 by the end of July.

Iceland will supply the store with a range of frozen products from Iceland’s own label range

and its exclusive brand partnerships, including customer favourites such as Greggs, TGI

Fridays, Harry Ramsden’s, and Cathedral City.

Justin Addison, International & Partnerships Director at Iceland Foods said: “We are

delighted to have worked with Greens on the launch of the Iceland Local concept in

Scotland. Iceland Local will make our unique range of frozen products available to

customers in a completely new type of location, complementing our 1,000 company-owned

Iceland and The Food Warehouse stores on the nation’s high streets and retail parks.

“Iceland is the UK’s fastest-growing multi-channel retailer with an unparalleled reach through

our own stores, free home delivery of in-store purchases, and our award-winning Online

delivery service uniquely offering free next-day delivery but also same-day delivery and even

delivery within 20 minutes through our partnerships with Uber Eats and Just Eat. We have

already demonstrated the very broad customer appeal of the Iceland brand in new types of

location by successfully making our food available in more than 100 The Range stores

across the UK since the launch of our strategic alliance with The Range in 2018. We are

now ready to extend our footprint into other high-traffic locations through partnerships with

carefully selected operators such as Greens”.


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