Greens Retail Join Forces with Iceland Local in Glasgow and Dundee
Scottish convenience retailer Greens Retail has announced a new partnership with Iceland
Local, the innovative store concept from Iceland Foods, designed to expand the reach of its
popular frozen product range. The collaboration marks an exciting development for
customers in Glasgow and Dundee, who will now have convenient access to Iceland’s
products at their local Greens store. The Iceland range will be introduced to Greens of Shettleston and Greens of Dundee in July, with a view to roll out in more stores later in the year.
“We are thrilled to enter into this partnership with Iceland,” says Harris Aslam, Managing
Director at Greens Retail.
“The extensive value and variety of Iceland’s own label and brand partnership products help
to showcase our dedication to providing the best range, availability, and value to our
customers.”
The first Iceland Local opened on 31 March 2023, under the management of SGN Retail, on
a Texaco garage forecourt in Fallings Park, Wolverhampton and the new Greens stores will
bring the total number up to 5 by the end of July.
Iceland will supply the store with a range of frozen products from Iceland’s own label range
and its exclusive brand partnerships, including customer favourites such as Greggs, TGI
Fridays, Harry Ramsden’s, and Cathedral City.
Justin Addison, International & Partnerships Director at Iceland Foods said: “We are
delighted to have worked with Greens on the launch of the Iceland Local concept in
Scotland. Iceland Local will make our unique range of frozen products available to
customers in a completely new type of location, complementing our 1,000 company-owned
Iceland and The Food Warehouse stores on the nation’s high streets and retail parks.
“Iceland is the UK’s fastest-growing multi-channel retailer with an unparalleled reach through
our own stores, free home delivery of in-store purchases, and our award-winning Online
delivery service uniquely offering free next-day delivery but also same-day delivery and even
delivery within 20 minutes through our partnerships with Uber Eats and Just Eat. We have
already demonstrated the very broad customer appeal of the Iceland brand in new types of
location by successfully making our food available in more than 100 The Range stores
across the UK since the launch of our strategic alliance with The Range in 2018. We are
now ready to extend our footprint into other high-traffic locations through partnerships with
carefully selected operators such as Greens”.
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